Pandas rise up and wreak havoc on the internet, is just one of the titles that tech experts refused to use when talking about the new Google Panda update, but just how much havoc is it causing your internet business?
There has been a lot of debate about Google Panda and, as you may have come to expect with Google, they’re being far from helpful about what it actually does; if their replies were content on their search engines, they’d have been deleted by now due to lack of informative, quality content; I would have said that was ironic, but you can never really tell.
So, what can you do about the rampaging Google Panda that’s eating everything in sight, and then excreting it right out of the search engine listings?
The only thing that you really can do, that almost everyone knows about, and a lot of the recent Google Panda fodder have been trying to avoid, is to use the old tried and trusted SEO (search engine optimisation) techniques; in particular those relating to the content on your site.
Google are all about giving the client what they want i.e. if they use a specific keyword then they should get content that’s actually relevant to that keyword; makes sense, doesn’t it? The problem is that there are a lot of people out there trying to ‘game’ the system, and these are the people that are bringing many innocent web based businesses to their knees.
How is that affecting proper businesses? Just think about it for a moment; these ‘gamers’ are trying all sorts of tactics to get people to their sites, which isn’t too bad, we’re all looking for more traffic, but these people are using tricks to provide content that isn’t really of the sort of quality that the readers are after; it’s solely there to rank, and then bombard the visitor with ads, etc.
The problem that this creates for you, the innocent victim of a vicious Google Panda attack, is the fact that the search engines will make constant adjustments to their algorithms so as to combat the ‘gamers’, and they don’t always make changes without some collateral damage.
As the search engines make their changes, many small businesses fall victim to a tweak that they may not even know exists; until they find that they have nobody coming to buy their products, that is. It is way too easy to do something on your site that’s fine one day, and has you out of the rankings the next.
How can you avoid Google Pandas, or the like, in the future?
To start with, think about what you’d want to see if you went to a website that you thought was going to give you information on a topic. Would you want to see a nice, keyword relevant article that gave you useful information, or half a page of off-topic, keyword stuffed garbage and 27 thousand ads for things that you have absolutely no interest in?
The key is to stay on topic, give good and useful information, maybe a few relevant ads for products that are linked to the subject of the web page, and not have too many things that the reader could complain about.
As boring as it may sound, taking the middle road with your site may just be the way to avoid hungry Google Pandas in the future. If you’re told about a technique that sounds as though it may put you on the edge with Google, just remember that landscape changes, and that shift may just put you over the edge, and falling off of the search engines ranks.
It’s mentioned at all good zoo’s, and applies here too, don’t feed the animals; Google Pandas tend to bite.
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